InnoVenture 2017/2018 Business Workshop
14 Oct 2017

The Business Workshop picks up from the customer discovery and will focus on (financial) business concepts that are essential for successful product design. A product that merely adheres to the customer requirements, but is not within the financial means of the customer is a failed product. The workshop is extremely hands-on as teams will be actively working together at the whiteboard while mentors are readily available to help you.

Participants will tackle business questions such as:

  • What price should I be charging for my solution?
  • What is the unit margin of my solution?
  • What is the market size for my solution? Is it scalable?




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